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I’m a Los Angeles–based creative director and visual storyteller shaping social marketing and creative comms at Snap Inc. My work lives at the intersection of pop culture and intentional design — equal parts strategy and taste. Raised by Vietnamese immigrant parents in San Diego and a UC Berkeley Psychology grad, I bring a human lens to everything I create. From art direction and video production to social storytelling and graphic design, my focus is on making high-impact ideas that resonate.
Let’s connect!
Send me a message: mirzyen@gmail.com
Follow me on Instagram: @miraaaacle
a b o u t
creative direction
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creative direction 〰️
a guide to digital safety
the keys:
Led creative direction, video production, and UI/UX design for Snapchat’s first-of-its-kind interactive online safety program for teens, developed in collaboration with leading safety experts. Oversaw the program end-to-end, from content and programming through GTM launch.
campaigns
digital + social
Spearhead creative digital campaigns for corporate (Snap Inc.) and B2B (Snapchat for Business) social channels, overseeing a team of creatives to produce visual assets and on-trend content for product launches, key announcements, and strategic messaging across the company.
social-first storytelling
〰️
social-first storytelling 〰️
creative content +
social strategy
Spotlight…But Make It Reals
#AprilFools
Introducing Family Center 2.0
#MarchMadness Topic Chat
Insights In a Snap: Finding The One (for B2B Advertisers)
Create and execute original, social-first content that taps into humor and cultural trends, informed by audience research and shaped by a solutions-first approach, owning everything from concept to final production.
King Kylie x Snapchat
LA Pop-Up
Insights In a Snap: We Make Ads Better
executive
storytelling
Drive end-to-end creative strategy and production for Evan Spiegel’s social channels, translating key company moments and announcements into compelling, executive-led content through close collaboration and hands-on content capture.